3-Phased Marketing
A SMARTER WAY TO SELL
Selling your home is a major decision—you deserve a marketing strategy tailored to your timeline and goals. Compass’s 3-Phased Marketing Strategy helps you validate pricing, build buyer demand, and maximize exposure for the strongest possible sale. This smarter approach avoids common pitfalls of traditional listings—putting you in control and setting your home up for success.
1. Validate Pricing
Launch as a Compass Private Exclusive
Start the home-selling process with time on your side. Unlike traditional brokerages that immediately launch your listing to the public — exposing it to negative metrics that impact its value like days on market and price drop history — Compass gives you a strategic head start. We showcase your home to our network of top agents and their serious buyers, allowing us to gather honest feedback on pricing with time to make adjustments before going public.
2. Generate Early Demand
Launch as a Compass Coming Soon
Publicly launch your property as a Compass Coming Soon exclusively on Compass.com. This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history. Our team will share key engagement insights on your listing, and all inquiries will come directly to us — rather than other agents who may prioritize their own listings.
3. Sell Better
Launch on All Public Websites
Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale — delivering the best possible outcome when it goes live on all public websites.
Traditional Listing Pitfalls
OLD TACTICS. LOST CHANCES.
The common shortcomings of traditional listing methods used by other brokerages—such as stale days on market and early price reductions—often prevent a home from achieving its optimal sale outcome. That’s why we recommend launching your property not once, but three times, allowing you to price it accurately, amplify exposure, and attract stronger offers.
Compass One
ONE CONNECTED PLATFORM
Partnering with our team gives you access to Compass One—our integrated dashboard where we collaborate through each phase of the listing strategy, monitor the market and engagement insights, and stay on top of the transaction. With all the moving parts in one place, you can minimize the stress of the selling process, giving you confidence and clarity at every turn.
Compass Concierge
PROPERTY PREPARATION
Exclusive to Compass, our Concierge program fronts the cost of services that can increase the value of your home. From staging and painting to cosmetic renovations, you won’t pay until your home sells. This is an optional program available when listing your property—please contact Thomas for details.
Success Stories
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REAL RESULTS. HAPPY CLIENTS.
Thomas has an in-depth understanding of the many intricacies involved in selling a home. He leverages his extensive resources and years of experience to help clients skillfully navigate the real estate market and successfully sell their property for top dollar.
Client Voices
“We worked with Thomas to sell our home in Del Mar and buy a new one in La Jolla. He was super professional, easy to communicate with, and stayed calm under pressure—which really helped during some stressful moments. Most impressive was his negotiation—he got us $300K off the purchase price of our new home. We’re really glad we had him on our team. Highly recommend working with Thomas!”
— Cathy K. & Joe V.
“Our home sat on the market for months with another agent, and the listing eventually expired. We were starting to think it would never sell. Once Thomas’s team took over, they gave our home maximum exposure—and it finally sold. Thomas continued to work with us daily afterward to help us find a condo, and we ended up finding exactly what we were looking for.”
— Cathy & Jim E.
“When our home’s listing expired, we received numerous calls from agents wanting to relist it. We decided to interview three local realtors, and Thomas stood out as our top choice for price, marketing, and service. He sold our home at full price within a week. We highly recommend him.”
— Victoria & Ken S.
Consultation
LET’S GET IN TOUCH
If you’re considering selling your property and want to maximize profit, contact Thomas for a no-obligation consultation using this inquiry form. You can also reach him at 619-693-6463 (call/text).